01 / Work

Things I've worked on.

Two companies I founded, one I sold, and years of agency-side work on growth problems for big brands. Cartnio is where most of my time goes right now.

Cartnio — Better reviews. Better loyalty. Better shopping.

Reviews
Loyalty
Commerce

An e-commerce platform helping independent stores collect trustworthy reviews and give customers a reason to return.

Founder & product · cartnio.com ↗ (opens in a new tab)

Skubl — Turning messy commerce data into better decisions. (opens in a new tab)

Applied AI
Prediction
Data

Predictive intelligence software that forecasts what customers will do next, using models you can explain and reproduce.

Founder

City of Hype — From an idea to a media business — and an exit.

Publishing
SEO
Entrepreneurship

A finance publication I started at 13 and built from my bedroom into a proper audience business, before selling it.

Founder, 2014–2017

Agency-side work — The unglamorous stuff behind growth.

SEO
Performance
CRO

Enterprise strategy, SEO, paid media, CRO and commercial decision-making for large brands through Wavemaker, Croud, Jaywing and OYS.

Performance lead

Things I've worked on.

Cartnio — Better reviews. Better loyalty. Better shopping.↗

Skubl — Turning messy commerce data into better decisions.↗ (opens in a new tab)

City of Hype — From an idea to a media business — and an exit.↗

Agency-side work — The unglamorous stuff behind growth.↗

Cartnio — Better reviews. Better loyalty. Better shopping.

Skubl — Turning messy commerce data into better decisions. (opens in a new tab)

City of Hype — From an idea to a media business — and an exit.

Agency-side work — The unglamorous stuff behind growth.