07 / For journalists
Need a retail or e-commerce comment?
I'm Cameron Batt — founder of Cartnio and a UK retail and e-commerce commentator with a background in performance marketing, business-building and AI research.
Include your outlet, the question and your deadline, and I'll come back as quickly as I can.
Short bio · ~50 words
Cameron Batt is a UK retail and e-commerce specialist and founder of Cartnio, a reviews and loyalty platform for online stores. His background covers over a decade in digital growth, with senior roles at Wavemaker, Croud, Jaywing and OYS, alongside founding and selling his own media business.
Full bio · ~150 words
Cameron Batt works at the intersection of retail, e-commerce, marketing and technology. He founded Cartnio, a platform focused on helping online stores earn customer trust through reviews and encourage repeat purchases through loyalty programmes. Cameron has spent more than a decade in performance marketing and digital growth, working across SEO, paid media, customer journeys and commercial strategy. His background includes Wavemaker, Croud, Jaywing and OYS, plus founding and successfully exiting a digital media business, City of Hype. He also researches and builds applied AI products, bringing a practical technology perspective to the changing way people shop. Cameron is available to comment on online shopping, customer reviews, loyalty, consumer trust, retailer practices and digital commerce trends.
What I can talk about
Topics for comment.
Where a question touches on financial or regulatory detail, I'll check the sources properly before commenting rather than guess.
- 01Online customer reviews and authenticity
- 02Retailer loyalty schemes and rewards
- 03Shopping costs, fees and delivery
- 04Returns and consumer trust
- 05E-commerce conversion and the buying journey
- 06AI and how people shop
- 07SEO and digital marketing
Background
Experience.
- Founder
- Cartnio (now) · Skubl · City of Hype (2014–2017, exited)
- Employers
- OYS (Head of Performance Marketing) · Wavemaker · Croud · Jaywing
- Client accounts
- Large brand accounts worked on through those agencies, including insurance, price comparison, FMCG, travel, retail and media brands. These were agency clients, not personal endorsements.
Published research
Sources you can check.
- · Peer-reviewed paperAI & machine learningOptimizing Micro-Targeted Ad Delivery Through Multi-Armed Bandit Algorithms and Neural NetworksPublished in the Journal of Artificial Intelligence General Science (JAIGS), vol. 8, issue 02, pp. 348–383. (opens in a new tab)
- · ArticleAI & e-commerceXGBoost vs. Neural Nets for Purchase Prediction: What We Learned Building “The Cart Knows First”Why gradient-boosted trees beat deep nets on accuracy, latency and explainability for predicting purchases.
- · ArticleAI & machine learningWhat “Deterministic AI” Means, and Why It Matters More Than Another ChatbotReproducible, explainable models for the decisions that actually cost money.
Media assets
Headshot.
Free to use alongside coverage. Need a higher-resolution version? Email me and I'll send one over.
